Bera Jackets
At the age of 22 he started “Bera Jackets” his own Brand of clothing and since then he has not looked back .
With a mission to promote the local arts and crafts of the area to increase employment and to revive the art of quilting under the brand name of Bera jackets .
Bera jackets where first introduced in the 1920’s by Captain Thakur Prithi Singh Bera , who was a world class polo player and grandson of the great Sir Pratap Singh Jodhpur , Maharajah of Idar . He was also part of the legendary Jodhpur team which won all over the world .
Thakur Prithi Singh Bera was a man of style and in those days the tailors of Bera were known for the art of quilting, that was initially done for the polo horses . He ordered his personal royal
tailors to make quilted jackets & Phulgaar for him and that’s how it all began .
The trend picked up and The Bera Phulgaar’s and jackets were ordered by a lot of royals
and were also presented to international personal guests of the royalties.
But Thakur Prithi singh passed away at a young age of 35 and so the art faded away .
Thakur Baljeet Singh Bera and Uncle Thakur Devi Singh Bera were the pioneers of
Leopards safaris in Jawai , there was a time no one believed that there were leopards in
Bera Jawai , but after 20 years of hardwork and dedication both the brothers got Bera
Jawai on the world map & has given employment and business opportunities to
hundreds of locals .
Brief Timeline of conservation efforts -
Mining – Thakur Baljeet Singh Bera along with the locals and a
few fellow hoteliers banned mining in Jawai . There more than 100
mines allotted in the Jawai Bera region, which would have wiped
out the million years old Rock formations / leopard hills . They
fought the mining lobby and with the help of Vasundara Raje
former Chief minister banned mining and saved beautiful
landscape for the future generations .
